How film immortalised the sneaker industry, Pt.2

CARRYING on from the handful of mentionable movie moments in pt.1, I give you pt.2 of the sneaker-world’s most memorable features within the film industry. Continue reading “How film immortalised the sneaker industry, Pt.2”

What is Nike’s HTM team?

SOME of Nike’s coveted models share the same, slight acronym embossed, stitched or simply embroidered on each pair. HTM, is a sign of pure, unadulterated Nike design goodness; one of Nike’s most “elusive collaborative series”. Continue reading “What is Nike’s HTM team?”

A brief history of the Nike Shox

NIKE are well-known for testing their new technology on the feet of athletes prior to public-availability. This gives the brand ample time to amend and iron-out issues that may arise during tech or a model’s pilotstage. However, in the case of Swoosh’s Shox range, this period of refinement is rumoured to have lasted 16 years. Continue reading “A brief history of the Nike Shox”

The Ghost Racer – A Steven Smith classic

A RELEASE that seemed to drop under the radar, or ghost our wallets – the Ghost Racer was originally a silhouette designed and launched by Nike architect Steven Smith in 1998. Its initial purpose, not unlike that of the Presto, Mayfly, etc. was to benefit athletes. Instead of short bursts, this model was designed to withstand the ultimate test; this was a shoe for marathon runners. Continue reading “The Ghost Racer – A Steven Smith classic”

Michael Jordan’s… racing team?

A LITTLE-known topic to address, is the fact that Michael Jordan was a passionate motorsport enthusiast. In particular, motorbikes.

After signing to the Bulls, Jordan agreed it would be best to pack in the leathers and stick to the sport he loved most; seeing high-speed bike racing as ‘too much of a liability’. Continue reading “Michael Jordan’s… racing team?”

A release to drive ‘AdiDads’ everywhere crazy…

ADIDAS, CP Company and Stone Island; a trifecta of brands that tend to resonate amongst a social group all too familiar to those in retail. Well, CP Company and Adidas have teamed up on a collaborative model to build hype amongst this select group of fanatics. Continue reading “A release to drive ‘AdiDads’ everywhere crazy…”