SKATEBOARDING and basketball, two sports that share very little similarities on a technical level – however, aesthetically the duo tend to cross paths once a specific characteristic is introduced. Sneakers. Continue reading “Who brought a deck to a court?”
NIKE’S Alpha project was one to be far more accessible than we all realise – a branch of Nike sportswear marked by three iconic dots with the sole aim of creating the best sports models possible. However, have you heard of it? Continue reading “What was Nike’s Alpha Project?”
THESE days designers are collaborating regularly with the brands stocked on our shelves; Adidas and Raf Simons or Nike working with Tisci. However, nothing quite leaves its mark like a bootleg sneaker based on Nike’s infamous Air Force 1 silhouette. Continue reading “Whatcha know about contraband?”
IN light of Swoosh-brand’s recent collaboration with television series, Stranger Things, it seemed only fitting to summarise some of the most influential moments in sneaker-film history. Continue reading “How the film industry immortalised the sneaker industry, Pt.1”
WITH light being shed on Ronnie Fieg’s KITH installation opening in London Selfridges, it seemed appropriate to delve into history behind the man – and possibly one of his most iconic collaborations to date. Continue reading “What happened to the Super Green?”
BOOTLEG or counterfeit, whichever angle you view this argument, in my eyes both of the above scream ‘cheap, fake, knock-off’. What I’m saying is, they’re not real. Bootleg culture has been present for years.
It stems from an evermore expensive industry, littered with even more exclusive collaborations and releases, week-in, week-out. Consumers can’t keep up, it’s a relentless rally, wave-after-wave-after wave. It’s the consumers that opt for cheaper alternatives — a naturally maternal instinct of scrimping and saving for the 12 months prior to a holiday, that, on a wider scale is the situation. Continue reading “A legitimately bootleg market”
COLLECTING, hoarding, accumulation or investing — whatever your preference may be, there’s no ignoring the presence niche markets hold in our. Whether it be age-old comics or original movie scripts, there’s value in just about everything. However, would you buy sneakers with the sole purpose of leaving them box-fresh, until materials inevitably deteriorate? Continue reading “These shoes were made for walking, but that’s not what they’ll do”