How the film immortalised the sneaker industry, Pt.2

CARRYING on from the handful of mentionable movie moments in pt.1, I give you pt.2 of the sneaker-world’s most memorable features within the film industry. Continue reading “How the film immortalised the sneaker industry, Pt.2”

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Who brought a deck to a court?

SKATEBOARDING and basketball, two sports that share very little similarities on a technical level – however, aesthetically the duo tend to cross paths once a specific characteristic is introduced. Sneakers. Continue reading “Who brought a deck to a court?”

A brief history of the Nike Shox

NIKE are well-known for testing their new technology on the feet of athletes prior to public-availability. This gives the brand ample time to amend and iron-out issues that may arise during tech or a model’s pilotstage. However, in the case of Swoosh’s Shox range, this period of refinement is rumoured to have lasted 16 years. Continue reading “A brief history of the Nike Shox”