BOOTLEG or counterfeit, whichever angle you view this argument, in my eyes both of the above scream ‘cheap, fake, knock-off’. What I’m saying is, they’re not real. Bootleg culture has been present for years.
It stems from an evermore expensive industry, littered with even more exclusive collaborations and releases, week-in, week-out. Consumers can’t keep up, it’s a relentless rally, wave-after-wave-after wave. It’s the consumers that opt for cheaper alternatives — a naturally maternal instinct of scrimping and saving for the 12 months prior to a holiday, that, on a wider scale is the situation. Continue reading “A legitimately bootleg market”
NOW, I slide the focus towards a pairing of key years in Asics history – 2007 and 2015.
2007 welcomed back the GEL-Lyte III. A collection of bright, zero-boundary collaborations in partnership with both well-renowned and fresh-faced designers. Patta and Alife both hit the target with their shots, with these iterations being amongst the most sought after within ASICS circles. However, it also marked the year that Ronnie Fieg took his first step towards the limelight, forming a duet with New York, Soho, based store, the late David Z. His two pairs in question, featured metallic gold and silver uppers to pay homage to ASICS early days; the bright and vibrant 90s. Continue reading “Further the Gel-volution: PT. 2”
NIKE have played their ace of 2018 and it’s only April. Who would have thought this colour-clad orgy of corduroy would create such a stir; not just within the UK but globally. Customers were camping outside shops in the pouring rain for a pair of shoes… ‘just a pair of shoes’.
Continue reading “When does a shoe become a legacy?”
GEL, often outshined by Nike’s trademark visible Air or Adidas’ Boost technology — but should ASICS be given more credit?
In 2016, we celebrated the 30th anniversary of ASICS’ notorious sole unit. Paired with cut ‘n’ sew tiger stripes, reflective cat’s eyes in many cases, and heel model embellishment – it’s needless to say that this is a landmark series for runners as a whole. There have been a number of memorable silhouettes, some great collaborations, so let us look back to where it all started. Continue reading “Asics, A Gelled History: PT. 1”
COLLECTING, hoarding, accumulation or investing — whatever your preference may be, there’s no ignoring the presence niche markets hold in our. Whether it be age-old comics or original movie scripts, there’s value in just about everything. However, would you buy sneakers with the sole purpose of leaving them box-fresh, until materials inevitably deteriorate? Continue reading “These shoes were made for walking, but that’s not what they’ll do”
FASHION week’s regular centrepiece, Burberry, has announced that their Saturday London show will be dedicated to gays rights campaigns and charities. The show will lay feature to an iconic rainbow, woven seamlessly into the brand’s trademark tartan get-up— a percentage of proceeds will be donated to three large charities. The Albert Kennedy Trust, Trevor Project, and ILGA. Continue reading “Bailey’s Burberry brightens Fashion Week”
WHAT were once topics of great taboo, are now seemingly two key features to formulate a rise in the ranks of fame and fortune for a number of up-and-coming figureheads. I’d go as far to say; these particular names are those who will be leading the youth movement for years to come. Continue reading “Street Culture’s misappropriation of 21st Century torments”