ON September 14th 2017, I was one of a handful to attend Nike’s “Process of Collaboration” talk within London’s Barbican centre; this was an occasion in which 5 of “The Ten” were released. Guest speakers included both Virgil Abloh and Nate Jobe; Nike’s Senior Design Director, who answered questions towards the end of proceedings on top of signing merchandise. As the event got underway, we were informed 60k had applied alone for this particular ‘workshop’, leaving myself to be one of the lucky number.
FASHION, clothing, visual attributes of which can be manipulated to represent or present one’s mental confidence or state at any one time. A subject of great taboo becomes painfully obvious once its delicate shell is peeled back; said shell can be seen as a shield of confidence. Online communities have grown in abundance since 2010; Facebook in particular has allowed the development and progression of such groups as Mental Health Talk UK/EU. Here, those who need advice, a friendly face, or help when worst comes to worst. As awareness and acceptance grows within the public eye, treatment or development of diagnosis has progressed. It is no longer a sign of weakness.
IT’S 2017, certain aspects of life are evolving at faster rates than ever before; each day is moulding into the next. It’s gotten to a point where we’re finding it harder to pinpoint artificially manufactured issues, then differentiate in sight of problems that hold some relevance. At this moment in time, male fashion in particular has taken on a surprisingly similar image. Higher fashion has become evermore versatile, evermore applicable to streetwear-framed outfits; we see Gucci sneakers dropped with baggy Nike tracksuits over luxury brand composites. In light of this, however, there’s one huge factor in fashion that has been positively impacted; influence. Social media personalities have become far more powerful per se, if I were to drop names such as Ian Connor and GullyGuyLeo amongst others, you’d immediately relate back to their mass photo-sharing accounts whether that be in a positive or negative light.Above all, I’d foremost like to highlight a single point already made to proceed with, and develop throughout this article; the merge of higher-end brands with other genres, whether it be sports or streetwear.
THOUGH this may not be an article, it is a carefully selected collective of photos to show off the craftsmanship and attention to detail behind this unreal collaboration. A mixture of suede, delicate embroidery and of course crosses, really place these above any… that’s right, any Jordan I’ve ever had in hand.
YET another Crepe City event has been and gone, however, what made this event differ to those in the past? Well, Nike’s Air Max retro session over the last month or so gave a very different image to proceedings.
This weekend we bare witness to the 30th year anniversary of Air Max, a brainchild that revolutionised the sneaker world once a certain Tinker Hatfield decided to make the unit visible, incorporated within his sleek Air Max 87 runner. Mr Hatfield’s influence stemmed from architecture, after all, it was on this basis that he graduated, followed by Nike employment in 1981. Visible Air was a result of Paris’ Centre Pompidou, where all the ‘guts’ are on show. As a concept, seeing beneath a sneaker’s shell was far from normality; but it happened. 1987, two years after Tinker’s switch to sneaker design we saw this trademark silhouette debut.
CULTURE is an interesting concept; everyone’s perception seems to differ whether it be in a positive or overly ‘sheep-like’ outlook when it comes to fashion. Over the last months, I felt as though I’d fallen out of love with streetwear and everything it entails; the supposed lack of said culture had become apparent in its entirety. These days, everything is far more centralised around how much an outfit costs or how many logos can be displayed; not aesthetic presence. Of course this isn’t a negative route to take, I’d like to point out, each individual has their own taste whether it to be taken as inspiration from others, or simply built around personal custom. To affirm a stronger sense of what our culture holds, or will hold in 2017, you have to take a step back from social media and enjoy the bigger picture. For instance, opposed to larger communities we now have ‘subsections’ if you will; localised, intricate little pockets of enthusiasts whom share common knowledge and love of apparel- being sneakers, clothing, reselling, you name it. Continue reading “Streetwear culture isn’t dead, it’s just changing.”
ON September 3rd 2016, I travelled to my nearest sneaker store to document possibly the most anticipated Jordan release of the year. Whilst running up and down the queue grabbing OTF photos, it was blatantly obvious that everyone had dressed to flex; I mean with the weather that we’re currently experiencing why not?! This left me with a beautiful selection of Nike/JB footwear to capture, mainly basketball orientated for the relevant occasion. Continue reading “Bred ‘n’ Butter Simplicity?”