A brief history of the Nike Shox

NIKE are well-known for testing their new technology on the feet of athletes prior to public-availability. This gives the brand ample time to amend and iron-out issues that may arise during tech or a model’s pilotstage. However, in the case of Swoosh’s Shox range, this period of refinement is rumoured to have lasted 16 years. Continue reading “A brief history of the Nike Shox”

The Ghost Racer – A Steven Smith classic

A RELEASE that seemed to drop under the radar, or ghost our wallets – the Ghost Racer was originally a silhouette designed and launched by Nike architect Steven Smith in 1998. Its initial purpose, not unlike that of the Presto, Mayfly, etc. was to benefit athletes. Instead of short bursts, this model was designed to withstand the ultimate test; this was a shoe for marathon runners. Continue reading “The Ghost Racer – A Steven Smith classic”

Michael Jordan’s… racing team?

A LITTLE-known topic to address, is the fact that Michael Jordan was a passionate motorsport enthusiast. In particular, motorbikes.

After signing to the Bulls, Jordan agreed it would be best to pack in the leathers and stick to the sport he loved most; seeing high-speed bike racing as ‘too much of a liability’. Continue reading “Michael Jordan’s… racing team?”

Modern sneaker-culture’s brash birth

BACK in 2005, Jeff Staple and Nike came together to form one of the trainer-world’s most important collaborative release; the ‘Pigeon” Dunk. A shoe dedicated to New York City and inspired by New York’s native bird — this shoe was labelled by many as the one to start the cult-following we see today… but why? What happened during the week of February 22nd to make this such a landmark trainer? Continue reading “Modern sneaker-culture’s brash birth”