WHAT were once topics of great taboo, are now seemingly two key features to formulate a rise in the ranks of fame and fortune for a number of up-and-coming figureheads. I’d go as far to say; these particular names are those who will be leading the youth movement for years to come. Continue reading “Street Culture’s misappropriation of 21st Century torments”
TREASURE, tainted by Nike’s own success; the Air Max 98 was an unfortunate follow-up to our ‘beloved’ ’97, one year prior. Fortunately however, as we enter the period where a love of chunkier, heavier sneakers is becoming evermore common; Nike are giving this model its 20 year retro treatment. Continue reading “1998’s Air Max rendition sees the light of 2018”
AS 2017 drew to a close, Adidas’ new silhouette, the Kamanda, began popping up across social media platforms. On-foot photos depicted what may be a slightly more ‘football’ orientated addition to the Prophere, taking Adidas’ renowned gum sole and quite literally spreading it across the sneaker’s upper. In essence, 2018 has been embraced and welcomed with open arms whist a step is taken away from boost, towards wearability alone. Continue reading “Adidas introduces their next in power, the Kamanda”
IN 2017, the sneaker-world saw Virgil Abloh’s brand, Off White, collaborate on ten separate Nike silhouettes to form, ironically, “The 10”. Said collection consisted of a Blazer, Air Max 90, Air Max 97, Air Jordan 1, Air Presto, Converse Allstar, Hyperdunk, Zoomfly, Vapor Max and lastly the classic Air Force 1. Each pair fell victim to a complete silhouette re-vamp, with an array of printed text, open hems, loose panels and added material; Abloh redefined what it meant to work with Nike.
KEEPING up with annual tradition, as December drew to a close the sneaker-world became flooded with lists ranking 2017’s sneakers from best to worst. This year, however, differed from 2016 due to Nike arguably topping Adidas, having seen the Three Stripes leap-frog swoosh utilising the influential injection of ‘boost’ technology into the market.
ON September 14th 2017, I was one of a handful to attend Nike’s “Process of Collaboration” talk within London’s Barbican centre; this was an occasion in which 5 of “The Ten” were released. Guest speakers included both Virgil Abloh and Nate Jobe; Nike’s Senior Design Director, who answered questions towards the end of proceedings on top of signing merchandise. As the event got underway, we were informed 60k had applied alone for this particular ‘workshop’, leaving myself to be one of the lucky number.
FASHION, clothing, visual attributes of which can be manipulated to represent or present one’s mental confidence or state at any one time. A subject of great taboo becomes painfully obvious once its delicate shell is peeled back; said shell can be seen as a shield of confidence. Online communities have grown in abundance since 2010; Facebook in particular has allowed the development and progression of such groups as Mental Health Talk UK/EU. Here, those who need advice, a friendly face, or help when worst comes to worst. As awareness and acceptance grows within the public eye, treatment or development of diagnosis has progressed. It is no longer a sign of weakness.