ADIDAS, CP Company and Stone Island; a trifecta of brands that tend to resonate amongst a social group all too familiar to those in retail. Well, CP Company and Adidas have teamed up on a collaborative model to build hype amongst this select group of fanatics. Continue reading “A release to drive ‘AdiDads’ everywhere crazy…”
COVETED Grime artist, Skepta, has collaborated with sportswear giants Nike for a third time. However, is this finally a pair that strikes a chord with sneaker head far and wide?
GOOD things always come in pairs; magpies, fish and chips, Tinker Hatfield’s Air Max 1 and Air Safari both dropping in ’87 — you know, those things. England-based-come-worldwide retailer, size?, decided to follow suit and release two of Nike’s most popular silhouettes, draped in an all safari get-up as part of a collection fittingly named ‘What The Safari?’. Size?, took it back to the company’s roots in terms of Nike collaborations — as you’ll see in my last article, they’re no stranger to the luxury sofa inspired decal.
UNLESS you’ve been under a rock for the last week, you’ll have noticed that size?’s multiple social media accounts have started to promote a world exclusive collaboration with Nike, in the form of their infamous safari print. First impressions of the Air Max 95 scream size? based on the colour palette alone. But, where did they find the inspiration for this collaboration?
BY popular demand, Nike have decided to drop the Nike Air Skylon II for the first time in 26 years – 1992 being the first and only time this pair was available. The Skylon OG, 1990, was Nike’s first sneaker to feature an air cushion in both the heel and forefoot of its sole unit; hence the re-release of the Skylon II being such a big deal.
WHILST Nike have been dominating the sneaker-world’s runner market recently, Adidas have been nothing but consistent when it comes to feeding a consumer’s hunger for the classic football-casual silhouettes. Continue reading “size?Exclusive Adidas Trimm Star ‘VHS’”
BOOTLEG or counterfeit, whichever angle you view this argument, in my eyes both of the above scream ‘cheap, fake, knock-off’. What I’m saying is, they’re not real. Bootleg culture has been present for years.
It stems from an evermore expensive industry, littered with even more exclusive collaborations and releases, week-in, week-out. Consumers can’t keep up, it’s a relentless rally, wave-after-wave-after wave. It’s the consumers that opt for cheaper alternatives — a naturally maternal instinct of scrimping and saving for the 12 months prior to a holiday, that, on a wider scale is the situation. Continue reading “A legitimately bootleg market”