What The F… Safari? Part 2

GOOD things always come in pairs; magpies, fish and chips, Tinker Hatfield’s Air Max 1 and Air Safari both dropping in ’87 — you know, those things. England-based-come-worldwide retailer, size?, decided to follow suit and release two of Nike’s most popular silhouettes, draped in an all safari get-up as part of a collection fittingly named ‘What The Safari?’. Size?, took it back to the company’s roots in terms of Nike collaborations — as you’ll see in my last article, they’re no stranger to the luxury sofa inspired decal.

Continue reading “What The F… Safari? Part 2”

Welcome to the jungle; Pt. 1

UNLESS you’ve been under a rock for the last week, you’ll have noticed that size?’s multiple social media accounts have started to promote a world exclusive collaboration with Nike, in the form of their infamous safari print. First impressions of the Air Max 95 scream size? based on the colour palette alone. But, where did they find the inspiration for this collaboration?

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A legitimately bootleg market

BOOTLEG or counterfeit, whichever angle you view this argument, in my eyes both of the above scream ‘cheap, fake, knock-off’. What I’m saying is, they’re not real. Bootleg culture has been present for years.

It stems from an evermore expensive industry, littered with even more exclusive collaborations and releases, week-in, week-out. Consumers can’t keep up, it’s a relentless rally, wave-after-wave-after wave. It’s the consumers that opt for cheaper alternatives — a naturally maternal instinct of scrimping and saving for the 12 months prior to a holiday, that, on a wider scale is the situation. Continue reading “A legitimately bootleg market”