NOW, I slide the focus towards a pairing of key years in Asics history – 2007 and 2015.
2007 welcomed back the GEL-Lyte III. A collection of bright, zero-boundary collaborations in partnership with both well-renowned and fresh-faced designers. Patta and Alife both hit the target with their shots, with these iterations being amongst the most sought after within ASICS circles. However, it also marked the year that Ronnie Fieg took his first step towards the limelight, forming a duet with New York, Soho, based store, the late David Z. His two pairs in question, featured metallic gold and silver uppers to pay homage to ASICS early days; the bright and vibrant 90s. Continue reading “Further the Gel-volution: PT. 2”
NIKE have played their ace of 2018 and it’s only April. Who would have thought this colour-clad orgy of corduroy would create such a stir; not just within the UK but globally. Customers were camping outside shops in the pouring rain for a pair of shoes… ‘just a pair of shoes’.
Continue reading “When does a shoe become a legacy?”
GEL, often outshined by Nike’s trademark visible Air or Adidas’ Boost technology — but should ASICS be given more credit?
In 2016, we celebrated the 30th anniversary of ASICS’ notorious sole unit. Paired with cut ‘n’ sew tiger stripes, reflective cat’s eyes in many cases, and heel model embellishment – it’s needless to say that this is a landmark series for runners as a whole. There have been a number of memorable silhouettes, some great collaborations, so let us look back to where it all started. Continue reading “Asics, A Gelled History: PT. 1”
COLLECTING, hoarding, accumulation or investing — whatever your preference may be, there’s no ignoring the presence niche markets hold in our. Whether it be age-old comics or original movie scripts, there’s value in just about everything. However, would you buy sneakers with the sole purpose of leaving them box-fresh, until materials inevitably deteriorate? Continue reading “These shoes were made for walking, but that’s not what they’ll do”
TREASURE, tainted by Nike’s own success; the Air Max 98 was an unfortunate follow-up to our ‘beloved’ ’97, one year prior. Fortunately however, as we enter the period where a love of chunkier, heavier sneakers is becoming evermore common; Nike are giving this model its 20 year retro treatment. Continue reading “1998’s Air Max rendition sees the light of 2018”
AS 2017 drew to a close, Adidas’ new silhouette, the Kamanda, began popping up across social media platforms. On-foot photos depicted what may be a slightly more ‘football’ orientated addition to the Prophere, taking Adidas’ renowned gum sole and quite literally spreading it across the sneaker’s upper. In essence, 2018 has been embraced and welcomed with open arms whist a step is taken away from boost, towards wearability alone. Continue reading “Adidas introduces their next in power, the Kamanda”
IN 2017, the sneaker-world saw Virgil Abloh’s brand, Off White, collaborate on ten separate Nike silhouettes to form, ironically, “The 10”. Said collection consisted of a Blazer, Air Max 90, Air Max 97, Air Jordan 1, Air Presto, Converse Allstar, Hyperdunk, Zoomfly, Vapor Max and lastly the classic Air Force 1. Each pair fell victim to a complete silhouette re-vamp, with an array of printed text, open hems, loose panels and added material; Abloh redefined what it meant to work with Nike.
Continue reading “Nike’s Off White collaboration of 2018, is not so… off the radar”