What is Nike’s HTM team?

SOME of Nike’s coveted models share the same, slight acronym embossed, stitched or simply embroidered on each pair. HTM, is a sign of pure, unadulterated Nike design goodness; one of Nike’s most “elusive collaborative series”.

The three branches of HTM consist of the brand’s highest-profile designers; Hiroshi Fujiwara of Fragment Design, Nike’s President of Creative Concepts Tinker Hatfield, and Nike President cross CEO Mark Parker. Their aim was to develop and expand the possibilities displayed by silhouettes already available on store shelves.

After an initial 2002 debut, HTM has gone on to summon 32 releases – kicking off proceedings with a soft-leather Air Force 1 lo. They stood as forerunners in light-weight footwear progression, working on both the lace-less Sock Dart sneaker and Lunarlon-Flyknit projects.

In 2014, HTM even touched base with basketball and the Kobe 9 Elite Low sneaker – this was the firstlow-cut Nike Flyknit basketball model in the brand’s history. A sentiment to the sport and culture partnership we’ve become accustom to in everyday fashion.

So, in the name of innovation – here are HTM’s most notable acquisitions:

HTM_NIKE_AIR_FORCE_1_2002_4_hd_1600
Credit: news.nike.com

Nike Air Force 1 – this model was worked on in 2002, 2004 and finally, utilising Nike’s vast array of materials at hand to reinvent the standard of quality expected from the model. This particular pair featured an embossed insole and HTM detailing on the upper.

HTM_IMG_0017_4_hd_1600
Credit: news.nike.com

Nike Flyknit Racer – perhaps the most memorable HTM-branded release, this number featured the colours of Nike’s USA Track and Field team during its trial in 2012. Limited numbers were available exclusively at the late-1948 London.

https---hypebeast.com-image-2016-04-nike-air-presto-evolution-3
Credit: hypebeast.com

Nike Presto Roam – not a pair widely acknowledged for its aesthetic presence, the Roam was released in 2002 and limited to a mere 1500 pairs. Instead of the low slung ankle cut we were used to on a Presto, the roam incorporated a high-cut, boot-like finish to the “t-shirt for your feet”.

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