Who brought a deck to a court?

SKATEBOARDING and basketball, two sports that share very little similarities on a technical level – however, aesthetically the duo tend to cross paths once a specific characteristic is introduced. Sneakers. Continue reading “Who brought a deck to a court?”

What was Nike’s Alpha Project?

NIKE’S Alpha project was one to be far more accessible than we all realise – a branch of Nike sportswear marked by three iconic dots with the sole aim of creating the best sports models possible. However, have you heard of it? Continue reading “What was Nike’s Alpha Project?”

A brief history of the Nike Shox

NIKE are well-known for testing their new technology on the feet of athletes prior to public-availability. This gives the brand ample time to amend and iron-out issues that may arise during tech or a model’s pilotstage. However, in the case of Swoosh’s Shox range, this period of refinement is rumoured to have lasted 16 years. Continue reading “A brief history of the Nike Shox”

The Ghost Racer – A Steven Smith classic

A RELEASE that seemed to drop under the radar, or ghost our wallets – the Ghost Racer was originally a silhouette designed and launched by Nike architect Steven Smith in 1998. Its initial purpose, not unlike that of the Presto, Mayfly, etc. was to benefit athletes. Instead of short bursts, this model was designed to withstand the ultimate test; this was a shoe for marathon runners. Continue reading “The Ghost Racer – A Steven Smith classic”