CARRYING on from the handful of mentionable movie moments in pt.1, I give you pt.2 of the sneaker-world’s most memorable features within the film industry. Continue reading “How film immortalised the sneaker industry, Pt.2”
ADIDAS, CP Company and Stone Island; a trifecta of brands that tend to resonate amongst a social group all too familiar to those in retail. Well, CP Company and Adidas have teamed up on a collaborative model to build hype amongst this select group of fanatics. Continue reading “A release to drive ‘AdiDads’ everywhere crazy…”
WHILST Nike have been dominating the sneaker-world’s runner market recently, Adidas have been nothing but consistent when it comes to feeding a consumer’s hunger for the classic football-casual silhouettes. Continue reading “size?Exclusive Adidas Trimm Star ‘VHS’”
AS 2017 drew to a close, Adidas’ new silhouette, the Kamanda, began popping up across social media platforms. On-foot photos depicted what may be a slightly more ‘football’ orientated addition to the Prophere, taking Adidas’ renowned gum sole and quite literally spreading it across the sneaker’s upper. In essence, 2018 has been embraced and welcomed with open arms whist a step is taken away from boost, towards wearability alone. Continue reading “Adidas introduces their next in power, the Kamanda”
IN 2017, the sneaker-world saw Virgil Abloh’s brand, Off White, collaborate on ten separate Nike silhouettes to form, ironically, “The 10”. Said collection consisted of a Blazer, Air Max 90, Air Max 97, Air Jordan 1, Air Presto, Converse Allstar, Hyperdunk, Zoomfly, Vapor Max and lastly the classic Air Force 1. Each pair fell victim to a complete silhouette re-vamp, with an array of printed text, open hems, loose panels and added material; Abloh redefined what it meant to work with Nike.
KEEPING up with annual tradition, as December drew to a close the sneaker-world became flooded with lists ranking 2017’s sneakers from best to worst. This year, however, differed from 2016 due to Nike arguably topping Adidas, having seen the Three Stripes leap-frog swoosh utilising the influential injection of ‘boost’ technology into the market.
YET another Crepe City event has been and gone, however, what made this event differ to those in the past? Well, Nike’s Air Max retro session over the last month or so gave a very different image to proceedings.
This weekend we bare witness to the 30th year anniversary of Air Max, a brainchild that revolutionised the sneaker world once a certain Tinker Hatfield decided to make the unit visible, incorporated within his sleek Air Max 87 runner. Mr Hatfield’s influence stemmed from architecture, after all, it was on this basis that he graduated, followed by Nike employment in 1981. Visible Air was a result of Paris’ Centre Pompidou, where all the ‘guts’ are on show. As a concept, seeing beneath a sneaker’s shell was far from normality; but it happened. 1987, two years after Tinker’s switch to sneaker design we saw this trademark silhouette debut.