FROM catwalk to sidewalk, sustainable living is progressively worming its way into everyday fashion lifestyle – but, just how accessible are genuinely eco-friendly products? In 2019, endless brands promised to follow the likes of Veja and even Apple, in pushing for a cleaner world; so, how many were successful? We pulled together eight of our favourite eco-garments, breaking down factors to identify if you’re hoping to do your part in saving the planet.
- London-based label, Maharishi, launched a collection via ‘NikeByYou’ whereby customers may customise their own Air Max 720 silhouette – utilising Nike’s tallest Air bag to date constructed from 75% recycled materials.
- Sticking with the environmentally-conscious Soho brand, Maharishi integrated ‘cupro’ into their AW19 collection. A sustainable, eco-friendly fabric that is the by-product of the cotton production process. Most of their products are dyed using vegetable extracts, too.
- Following Donald Trump’s 14% reduction in US corporate tax, outdoor and street-aficionados, Patagonia, announced that 1% of every sale will be donated to ‘1% for the Planet’. This means, you’re indirectly donating £2 when purchasing this Recycled Wool Bomber.
- If you caught the NFL Super Bowl 54, you may have noticed two adverts highlighting sustainable footwear from Adidas, and for the first time, Saucony. Three stripes have been partnered with non-profit, Parley, since 2016 and announced the opening of their first sustainable football pitch. If you prefer Stripes over Swoosh, then Deerupt, Ultra-Boost and Alpha Bounce are all bi-products of this partnership.
- Another brand descending from Britain’s capital, mind and body specialists, Satta, dedicate an entire section of their webstore to hemp-constructed clothing. These products tend to be a 55/45 blend of hemp and organic cotton, investing a relaxed fit and enzyme wash for comfort.
- Stepping away from eco-production, Raeburn Design make their craft in repurposing perfectly preserved materials from yesteryears. Most recently, an entire made-to-order collection was designed using 1950’s Royal Air Force silk escape maps.
Coming from a city that prides itself on environmental awareness, Copenhagen’s Wood Wood put together a CSR strategy – which essentially puts sustainability in poll position when constructing garments. The full strategy can be read here, whilst new-season products can be found here.
- Ending on a topic that differs ever-so-slightly from the prior, NYC’s Noah do not consider themselves sustainable despite being hailed by many as an incredibly sustainable brand – but instead, responsible. This is achieved through numerous donation pots, and using recycled cashmere as down within their puffer-products, or simply less packaging and locally sourced labour.