UNLESS you’ve been under a rock for the last week, you’ll have noticed that size?’s multiple social media accounts have started to promote a world exclusive collaboration with Nike, in the form of their infamous safari print. First impressions of the Air Max 95 scream size? based on the colour palette alone. But, where did they find the inspiration for this collaboration?
BY popular demand, Nike have decided to drop the Nike Air Skylon II for the first time in 26 years – 1992 being the first and only time this pair was available. The Skylon OG, 1990, was Nike’s first sneaker to feature an air cushion in both the heel and forefoot of its sole unit; hence the re-release of the Skylon II being such a big deal.
WHILST Nike have been dominating the sneaker-world’s runner market recently, Adidas have been nothing but consistent when it comes to feeding a consumer’s hunger for the classic football-casual silhouettes. Continue reading “size?Exclusive Adidas Trimm Star ‘VHS’”
BOOTLEG or counterfeit, whichever angle you view this argument, in my eyes both of the above scream ‘cheap, fake, knock-off’. What I’m saying is, they’re not real. Bootleg culture has been present for years.
It stems from an evermore expensive industry, littered with even more exclusive collaborations and releases, week-in, week-out. Consumers can’t keep up, it’s a relentless rally, wave-after-wave-after wave. It’s the consumers that opt for cheaper alternatives — a naturally maternal instinct of scrimping and saving for the 12 months prior to a holiday, that, on a wider scale is the situation. Continue reading “A legitimately bootleg market”
NOW, I slide the focus towards a pairing of key years in Asics history – 2007 and 2015.
2007 welcomed back the GEL-Lyte III. A collection of bright, zero-boundary collaborations in partnership with both well-renowned and fresh-faced designers. Patta and Alife both hit the target with their shots, with these iterations being amongst the most sought after within ASICS circles. However, it also marked the year that Ronnie Fieg took his first step towards the limelight, forming a duet with New York, Soho, based store, the late David Z. His two pairs in question, featured metallic gold and silver uppers to pay homage to ASICS early days; the bright and vibrant 90s. Continue reading “Further the Gel-volution: PT. 2”
NIKE have played their ace of 2018 and it’s only April. Who would have thought this colour-clad orgy of corduroy would create such a stir; not just within the UK but globally. Customers were camping outside shops in the pouring rain for a pair of shoes… ‘just a pair of shoes’.
Continue reading “When does a shoe become a legacy?”
GEL, often outshined by Nike’s trademark visible Air or Adidas’ Boost technology — but should ASICS be given more credit?
In 2016, we celebrated the 30th anniversary of ASICS’ notorious sole unit. Paired with cut ‘n’ sew tiger stripes, reflective cat’s eyes in many cases, and heel model embellishment – it’s needless to say that this is a landmark series for runners as a whole. There have been a number of memorable silhouettes, some great collaborations, so let us look back to where it all started. Continue reading “Asics, A Gelled History: PT. 1”