A brief history of the Nike Shox

NIKE are well-known for testing their new technology on the feet of athletes prior to public-availability. This gives the brand ample time to amend and iron-out issues that may arise during tech or a model’s pilotstage. However, in the case of Swoosh’s Shox range, this period of refinement is rumoured to have lasted 16 years. Continue reading “A brief history of the Nike Shox”

The UK’s next-Jen artist is far from plain Grrey

YOU may be familiar with with London’s current youth movement, where numerous up-and-coming artist have broken onto the music scene in full-stride. But, who are the stand-out names to you? One vocalist in particular has taken the industry by storm, going by the name of JGrrey. Continue reading “The UK’s next-Jen artist is far from plain Grrey”

Mac.

BEST write when it’s raw, right? It’s all about traffic and publicity, right? It isn’t. If you don’t love what you’re doing, why are you doing it?

A lot of questions to introduce a body of text where the content hasn’t been so much as hinted at. Mac Miller died on the 7th of September, 2018; this is a man who influenced streetwear enthusiasts worldwide, this is a man who did everything from the heart. Continue reading “Mac.”

What The F… Safari? Part 2

GOOD things always come in pairs; magpies, fish and chips, Tinker Hatfield’s Air Max 1 and Air Safari both dropping in ’87 — you know, those things. England-based-come-worldwide retailer, size?, decided to follow suit and release two of Nike’s most popular silhouettes, draped in an all safari get-up as part of a collection fittingly named ‘What The Safari?’. Size?, took it back to the company’s roots in terms of Nike collaborations — as you’ll see in my last article, they’re no stranger to the luxury sofa inspired decal.

Continue reading “What The F… Safari? Part 2”

Welcome to the jungle; Pt. 1

UNLESS you’ve been under a rock for the last week, you’ll have noticed that size?’s multiple social media accounts have started to promote a world exclusive collaboration with Nike, in the form of their infamous safari print. First impressions of the Air Max 95 scream size? based on the colour palette alone. But, where did they find the inspiration for this collaboration?

Continue reading “Welcome to the jungle; Pt. 1”