IN light of Swoosh-brand’s recent collaboration with television series, Stranger Things, it seemed only fitting to summarise some of the most influential moments in sneaker-film history. Continue reading “How the film industry immortalised the sneaker industry, Pt.1”
GOOD things always come in pairs; magpies, fish and chips, Tinker Hatfield’s Air Max 1 and Air Safari both dropping in ’87 — you know, those things. England-based-come-worldwide retailer, size?, decided to follow suit and release two of Nike’s most popular silhouettes, draped in an all safari get-up as part of a collection fittingly named ‘What The Safari?’. Size?, took it back to the company’s roots in terms of Nike collaborations — as you’ll see in my last article, they’re no stranger to the luxury sofa inspired decal.
UNLESS you’ve been under a rock for the last week, you’ll have noticed that size?’s multiple social media accounts have started to promote a world exclusive collaboration with Nike, in the form of their infamous safari print. First impressions of the Air Max 95 scream size? based on the colour palette alone. But, where did they find the inspiration for this collaboration?
WHILST Nike have been dominating the sneaker-world’s runner market recently, Adidas have been nothing but consistent when it comes to feeding a consumer’s hunger for the classic football-casual silhouettes. Continue reading “size?Exclusive Adidas Trimm Star ‘VHS’”
NOW, I slide the focus towards a pairing of key years in Asics history – 2007 and 2015.
2007 welcomed back the GEL-Lyte III. A collection of bright, zero-boundary collaborations in partnership with both well-renowned and fresh-faced designers. Patta and Alife both hit the target with their shots, with these iterations being amongst the most sought after within ASICS circles. However, it also marked the year that Ronnie Fieg took his first step towards the limelight, forming a duet with New York, Soho, based store, the late David Z. His two pairs in question, featured metallic gold and silver uppers to pay homage to ASICS early days; the bright and vibrant 90s. Continue reading “Further the Gel-volution: PT. 2”
GEL, often outshined by Nike’s trademark visible Air or Adidas’ Boost technology — but should ASICS be given more credit?
In 2016, we celebrated the 30th anniversary of ASICS’ notorious sole unit. Paired with cut ‘n’ sew tiger stripes, reflective cat’s eyes in many cases, and heel model embellishment – it’s needless to say that this is a landmark series for runners as a whole. There have been a number of memorable silhouettes, some great collaborations, so let us look back to where it all started. Continue reading “Asics, A Gelled History: PT. 1”
TREASURE, tainted by Nike’s own success; the Air Max 98 was an unfortunate follow-up to our ‘beloved’ ’97, one year prior. Fortunately however, as we enter the period where a love of chunkier, heavier sneakers is becoming evermore common; Nike are giving this model its 20 year retro treatment. Continue reading “1998’s Air Max rendition sees the light of 2018”