FASHION week’s regular centrepiece, Burberry, has announced that their Saturday London show will be dedicated to gays rights campaigns and charities. The show will lay feature to an iconic rainbow, woven seamlessly into the brand’s trademark tartan get-up— a percentage of proceeds will be donated to three large charities. The Albert Kennedy Trust, Trevor Project, and ILGA.
This walk will be Chief Creative Designer, Christopher Bailey’s, final show with the high-end brand. After 17 years in the position, this collection is set to mark his departure, serving nearly two decades of influential decisions, quite literally leaving a colourful legacy.
His stand-out charity, the Albert Kennedy Trust, supports homeless young gay people in the UK, whilst Trevor aids the United States’ suicide prevention projects. Burberry are looking to utilise their global stronghold, to eliminate aspects of hate crime and mental-health.
In a statement, Bailey said, “there has never been a more important time to say that in our diversity lies our strength, and our creativity.”
London has already seen both gender specific fashion weeks, welcoming social media’s most prolific ‘influencers’ onto the catwalk and surrounding areas. They are looking to inherit his ‘see-now-buy-now” model, which as expected allows potential buyers to purchase pieces directly after the show.
Burberry’s support of LGBTQ+ is paramount, money donated to Albert Kennedy will be flushed into youth engagement programs— not forgetting AKT’s worldwide expansion, beyond the media’s eye.
With the departure set for March 31st, no successor has been announced in regard to Bailey’s replacement.