Further the Gel-volution: PT. 2

NOW, I slide the focus towards a pairing of key years in Asics history – 2007 and 2015.

2007 welcomed back the GEL-Lyte III. A collection of bright, zero-boundary collaborations in partnership with both well-renowned and fresh-faced designers. Patta and Alife both hit the target with their shots, with these iterations being amongst the most sought after within ASICS circles. However, it also marked the year that Ronnie Fieg took his first step towards the limelight, forming a duet with New York, Soho, based store, the late David Z. His two pairs in question, featured metallic gold and silver uppers to pay homage to ASICS early days; the bright and vibrant 90s. Continue reading “Further the Gel-volution: PT. 2”

Asics, A Gelled History: PT. 1

GEL, often outshined by Nike’s trademark visible Air or Adidas’ Boost technology — but should ASICS be given more credit?

In 2016, we celebrated the 30th anniversary of ASICS’ notorious sole unit. Paired with cut ‘n’ sew tiger stripes, reflective cat’s eyes in many cases, and heel model embellishment – it’s needless to say that this is a landmark series for runners as a whole. There have been a number of memorable silhouettes, some great collaborations, so let us look back to where it all started. Continue reading “Asics, A Gelled History: PT. 1”

Nike’s Off White collaboration of 2018, is not so… off the radar

IN 2017, the sneaker-world saw Virgil Abloh’s brand, Off White, collaborate on ten separate Nike silhouettes to form, ironically, “The 10”. Said collection consisted of a Blazer, Air Max 90, Air Max 97, Air Jordan 1, Air Presto, Converse Allstar, Hyperdunk, Zoomfly, Vapor Max and lastly the classic Air Force 1. Each pair fell victim to a complete silhouette re-vamp, with an array of printed text, open hems, loose panels and added material; Abloh redefined what it meant to work with Nike. 

Continue reading “Nike’s Off White collaboration of 2018, is not so… off the radar”

High-End? Streetwear…

IT’S 2017, certain aspects of life are evolving at faster rates than ever before; each day is moulding into the next. It’s gotten to a point where we’re finding it harder to pinpoint artificially manufactured issues, then differentiate in sight of problems that hold some relevance. At this moment in time, male fashion in particular has taken on a surprisingly similar image. Higher fashion has become evermore versatile, evermore applicable to streetwear-framed outfits; we see Gucci sneakers dropped with baggy Nike tracksuits over luxury brand composites. In light of this, however, there’s one huge factor in fashion that has been positively impacted; influence. Social media personalities have become far more powerful per se, if I were to drop names such as Ian Connor and GullyGuyLeo amongst others, you’d immediately relate back to their mass photo-sharing accounts whether that be in a positive or negative light.Above all, I’d foremost like to highlight a single point already made to proceed with, and develop throughout this article; the merge of higher-end brands with other genres, whether it be sports or streetwear.

Continue reading “High-End? Streetwear…”