Burberry’s bright catwalk branded brilliant success

EVERY year, London sees two Fashion Weeks take-over the city centre’s streets and high-profile venues. Promoting and displaying a gathering of the world’s greatest designers’ work.

Saturday 17th February, saw Burberry’s colourful catwalk collection turn heads for a number of reasons — these may not be the reasons you’d typically expect.

As standard, they took centrepiece within the London event. This week was no different with their trademark, perhaps vintage tartan get-up being altered slightly, weaving the notorious LGBTQ+ rainbow into aspects of the designs; coinciding with the UK’s LGBT History Month.

Cara Delevingne took to the catwalk for the first time since Chanel in 2016. She herself, is an enormous advocate for gay rights, capturing the imagination by sporting an elongated, rainbow cape which in turn went viral across social media.

Supermodel, Adwoa Aboah, also featured. Her outfit highlighted a white skirt, suppressing the bright dotting of colourful tartan details beneath.

Burberry Instagram


This was also Chief Creative Designer, Christopher Bailey’s, final show as director of the brand. After 17 years of design, this walk took on his infamous ‘see-now-buy-now’ model, allowing some of his final collection to be purchased by those within the facility, immediately after the event. Throughout the season, an unconfirmed cut of profits will be donated to three major LGBTQ+ charities: The Albert Kennedy Trust, the Trevor Project and ILGA.

Similarly to streetwear brands, Burberry have taken to capturing the public’s thirst for their clothing. The rest of the collection — including shell suits, check and zip-front jackets, will be released periodically throughout 2018. Bailey described it as a ‘real mishmash of things. A melange of all of that. The sentiment of this show is about the future and how exciting and positive it is. I hope it is. I’m an optimist, my glass is half full.’

Before the show, he reflected on his time with the company. Saying in a press conference: ‘It’s quite a poignant collection just because it’s my last one, but it made me start thinking about the importance of time. I think we are living in such an interesting period, chaotic and upsetting and changing. I wanted to try and reflect that in some way in this collection.’

Bailey, who was the first openly gay CEO of a FTSE 100 company, holds the Albert Kennedy Trust close his heart. Their aim is to support homeless gay, young people in the UK; providing the vulnerable with 6075 nights of accommodation in 2017.

As he departs, the legacy he leaves behind is undoubtedly bright. His aim was to build a more cohesive world, one where aid can be provided for those attacked due to their sexual orientation. In a statement, he said: ‘there has never been a more important time to say that in our diversity lies our strength, and our creativity.’

Burberry have committed to regular charitable donations, a movement with the aim of ‘solidifying the support of LGBTQ+ communities’. Since the brand’s establishment in 1856, this is one of their most innovative and developmental projects.

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