TREASURE, tainted by Nike’s own success; the Air Max 98 was an unfortunate follow-up to our ‘beloved’ ’97, one year prior. Fortunately however, as we enter the period where a love of chunkier, heavier sneakers is becoming evermore common; Nike are giving this model its 20 year retro treatment. Continue reading “1998’s Air Max rendition sees the light of 2018”
AS 2017 drew to a close, Adidas’ new silhouette, the Kamanda, began popping up across social media platforms. On-foot photos depicted what may be a slightly more ‘football’ orientated addition to the Prophere, taking Adidas’ renowned gum sole and quite literally spreading it across the sneaker’s upper. In essence, 2018 has been embraced and welcomed with open arms whist a step is taken away from boost, towards wearability alone. Continue reading “Adidas introduces their next in power, the Kamanda”
IN 2017, the sneaker-world saw Virgil Abloh’s brand, Off White, collaborate on ten separate Nike silhouettes to form, ironically, “The 10”. Said collection consisted of a Blazer, Air Max 90, Air Max 97, Air Jordan 1, Air Presto, Converse Allstar, Hyperdunk, Zoomfly, Vapor Max and lastly the classic Air Force 1. Each pair fell victim to a complete silhouette re-vamp, with an array of printed text, open hems, loose panels and added material; Abloh redefined what it meant to work with Nike.
KEEPING up with annual tradition, as December drew to a close the sneaker-world became flooded with lists ranking 2017’s sneakers from best to worst. This year, however, differed from 2016 due to Nike arguably topping Adidas, having seen the Three Stripes leap-frog swoosh utilising the influential injection of ‘boost’ technology into the market.