YET another Crepe City event has been and gone, however, what made this event differ to those in the past? Well, Nike’s Air Max retro session over the last month or so gave a very different image to proceedings.
This weekend we bare witness to the 30th year anniversary of Air Max, a brainchild that revolutionised the sneaker world once a certain Tinker Hatfield decided to make the unit visible, incorporated within his sleek Air Max 87 runner. Mr Hatfield’s influence stemmed from architecture, after all, it was on this basis that he graduated, followed by Nike employment in 1981. Visible Air was a result of Paris’ Centre Pompidou, where all the ‘guts’ are on show. As a concept, seeing beneath a sneaker’s shell was far from normality; but it happened. 1987, two years after Tinker’s switch to sneaker design we saw this trademark silhouette debut.